A youth-centric social change event



Creative and Artistic Direction
Executive Producing
Sponsorship Activation
Talent and Script Direction
Production Direction and Management
Stage Management
Technical Direction


Artistic & Creative Direction | WE Day Toronto: Shawn Mendes and the Toronto Symphony Youth Orchestra 


WE Day is more than an event — it’s a movement. WE Day celebrates young people who are making a difference in their local and global communities. The event fills arenas across North America and the UK, bringing together the world’s best performers and global thought leaders that take the stage to inspire change.

For 6 years, Nordest co-founder Lina Beaudin held the position as WE Day’s Executive Producer. Lina has played an integral role in expanding the event from four events to a16-event touring show. As Executive Producer, Lina established holistic marketing strategies that integrated relevant sponsor activations and orchestrated large-scale collaborative performances. Nordest continued to support the brand as consulting producers and creative directors throughout the 2016-2017 WE Day season.