THE NATIONAL BALLET OF CANADA: 
Capturing, Directing & Showcasing Dance

 
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PROJECT OVERVIEW

The National Ballet of Canada is Canada’s premier dance company with a passion for community. From showcasing their youth program YOU dance to a live stream on World Ballet Day, we utilized our extensive experience in live production and live streaming to give viewers from across the country an insider's look into the esteemed ballet company. 


SERVICES

Producing and Directing
Live Steam Production
Creative Direction
Social Media Management


HIGHLIGHTS

YOU dance live stream reaches more than 12,000 students across Canada
YOU dance introductory video produced, designed, and directed by Nordest

World Ballet Day 2016 live stream produced, filmed, designed, and directed by Nordest


#WorldBalletDay Social Campaign Management & Execution


  • Nordest led a month-long social media campaign strategy that engaged multiple platforms and audiences

  • @NationalBallet's Facebook Page received more than 10,000 new likes in the week leading up to World Ballet Day

  • #WorldBalletDay became a trending topic in Toronto on October 4 (World Ballet Day) during the National Ballet's livestream

  • The Facebook live teaser received 26, 948 views (Nordest supported in ideation, direction, and execution)