Print & Digital Branding



Brand Strategy
Design (Digital & Print)
Web Development
Content Creation


The MacPherson Group is a Toronto-based accounting firm that provides comprehensive accounting services and strategic business advice for a range of company sizes. Focused on working with passionate, creative, and progressive entrepreneurs, The MacPherson Group wanted a newly defined brand that was contemporary, accessible, and reflective of their personality.

We developed a brand new website for our clients with an engaging design that clearly communicates their services while also distinguishing themselves in their industry. We also designed an original logo with a neutral colour scheme that we integrated into their new business cards and letterheads. Our team led the following:

- Branding strategy that included challenge solutions, barrier identification, and objective and goal setting
- Logo redesign, tagline, graphics, iconography, business cards, and letterheads
- Web development including back-end experience, responsiveness, user experience, user interface, and content creation

The MacPherson Group's new branding reflects a company that is passionate and evolving.