RBC
Financial Literacy Campaign

The Ask

Effectively communicate RBC's financial literacy curriculum #ItAllAddsUp. We did this by partnering with YouTube influencer Tyler Oakley and produced a promotional video that was integrated into RBC's sponsorship activation during WE Day's 2017 multi-city youth empowerment tour.

Services:

  • Video Production

  • Direction

  • Pre & Post Production Supervision

  • Concept Creation

  • Influencer Acquisition 

Tyler Oakley shares his money saving tips and talks about his journey to becoming financially literate!
 
This video was integrated into RBC's sponsorship activation during WE Day's 2017 multi-city youth empowerment tour.

This video was integrated into RBC's sponsorship activation during WE Day's 2017 multi-city youth empowerment tour.

Tyler Oakley Social Engagement 1.9k Likes 191 Retweets

Tyler Oakley Social Engagement
1.9k Likes
191 Retweets

RBC & TYLER OAKLEY SET : BEHIND THE SCENES

WORK