RBC X TYLER OAKLEY:
Financial Literacy Q&A


PROJECT OVERVIEW

How can we make financial literacy accessible to youth across North America? Collaborate with a personable and successful social media influencer. To effectively communicate RBC's financial literacy curriculum #ItAllAddsUp we partnered with YouTube influencer Tyler Oakley.  Nordest produced a promotional video that was integrated into RBC's sponsorship activation during WE Day's 2017 multi-city youth empowerment tour. 

As a veteran social media influencer with more than 8 million YouTube subscribers, Tyler was the perfect partner in helping us deliver a financial message that was relatable to our internet-savvy audience. We also crafted a cross-promotional digital strategy that increased the video's reach, leveraged Tyler’s social media presence, and ultimately, increased visibility and awareness of RBC's #ItAllAddsUp curriculum. 


SERVICES

Video Production
Direction
Pre & Post Production Supervision
Concept Creation
Influencer Acquisition 

  Tyler Oakley Social Engagement  1.9k Likes 191 Retweets

Tyler Oakley Social Engagement
1.9k Likes
191 Retweets


RBC & TYLER OAKLEY SET : BEHIND THE SCENES