CHANGE AGENTS:
A campaign that inspires young people to turn ideas into action

 

PROJECT OVERVIEW

We teamed up with RBC to spotlight and celebrate change agents who are turning their ideas into action. To kick start the campaign, we partnered with Hedley during the band's 2016 spring tour. The objective of the partnership was to amplify RBC's message on stage, engage new audiences, and inspire people to share their "Someday" online. In order to meet these goals, our team led the following: 

- Established the campaign's voice and tone for RBC and Hedley social media channels
- Developed a multi-channel content marketing plan
- Engaged 10+ influencers to amplify the message
- Created customized social media packages for each influencer
- Produced 60+ pieces of content (copy, imagery, and video) 
- Established a social media retention plan to honour new followers

Through our extensive digital communications strategy, we were able to expand the campaign's reach and spotlight Change Agents in a meaningful way.

 


SERVICES

Content Marketing: Strategy, Development and Execution
Video Production and Directing
Video Editing and Animations
Social Media Management
Creative Consulting 


HIGHLIGHTS
Co-branded Content Marketing 

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Digital Storytelling (production, direction, videography, and editing)  

Social Media Engagement (content development & execution)