MODO YOGA
Brand Unity

 

SERVICES

Brand Strategy
Brand Development
Content Creation
Design (Print & Digital)
Creative Direction
Logistics
Creative Consulting
Clothing Design
Photography


HIGHLIGHTS

Photos
Social Assets (like facebook page )
merch (mich made clothes)
business cards
GIF

PROJECT OVERVIEW

If you live in Canada - you may have known these hot yoga studios as Moksha Yoga. But on November 1st 2018, the company announced a name change from Moksha to ‘Modo’.

Over the course of 12 months, we lead the change management and creative evolution of this project. Our goal was to make this process as smooth as possible for owners across Canada, while also delivering an updated brand that inspired both owners and their students.

The project began last December with extensive community consultation, interviewing owners, teachers, students and founders. Before making any changes, we needed to understand what was and wasn’t working for various stakeholder groups.  

Empowered with information that came from the source, we created new brand guidelines with a design aesthetic we called ‘Earthy Calm’. From there, we managed everything from country-wide signage changes, the development of hundreds of fresh assets and a launch strategy that ensured audiences felt properly informed about the changed.

Today, Modo Yoga studios everywhere enter their next phase of their business united under same name and the same motto. Modo, A Place For All.


 
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