WE DAY: A YOUTH-centrIC SOCIAL CHANGE EVENT
We Day is more than event — it’s a movement. We Day celebrates young people who are making a difference in their local and global communities. The event fills stadiums across North America and the UK, brings together the world’s best performers, and sees global thought leaders take the stage to inspire change.
For the past six years, Nordest co-founder Lina Beaudin has held the position as We Day’s Executive Producer. Lina has played an integral role in expanding the event from four events to a16 event touring show. As Executive Producer, Lina established holistic marketing strategies that integrated relevant sponsor activations and orchestrated large-scale collaborative performances.
As the size and scope of We Day continues to expand, Nordest will continue to act as consulting producers and creative directors as well as provide support roles for production management, stage management, and technical direction for the 2016-2017 We Day season.
Creative and Artistic Direction
Talent and Script Direction
Artistic & Creative Direction | We Day Toronto: Shawn Mendes and the Toronto Symphony Youth Orchestra