Do good work and work with good people. We think that sounds about right.
LIANE COULAHAN CO-FOUNDER AND CREATIVE DIRECTOR
With a passion for understanding how social and digital platforms are used to engage people in a meaningful way, Liane has dedicated the past 6 years of her research and career to using tech and innovation to connect people with brands. With a Master’s in communications and an eye for design, she transforms abstract thinking into digital realities while keeping the client’s core message and objective top of mind.
MATT LEROUX PROJECT AND PRODUCTION MANAGER
From executing on live events to building out project strategies, Matt is an exceptional force in creating memorable experiences for our clients. Whether it's a retail activation or touring production, Matt’s our guy to pull the pieces together, support multiple players, and maintain his sense of humour through it all. We’re also pretty sure he dreams about a secret rap career. We may or may not support this dream.
JONATHAN PAPPO BUSINESS DEVELOPMENT MANAGER
Jonathan’s role is one of many hats including business development, company and client strategy, and copywriting and editing. He thinks about the future of Nordest, creates strategies, and ensures a smooth execution process for our projects. He has strong opinions and an even stronger sense of detail. When he’s not in the office, you’ll find Jonathan sitting behind a set of drums at secret shows that he never tells the team about. We’re on to you Jonathan.
SUSAN ALVAREZART DIRECTOR & DESIGNER
With a background in advertising and art direction, Susan can take any idea from start to finish. The scope of her experience includes digital, brand design, TV and print. Her strong visual identity and ability to build a brand story make her a strong asset to the team. She likes to nerd out on fonts and sometimes dreams in pixels. When she’s not designing, she’s in the kitchen cooking up a mean chicken marsala.
LINA BEAUDIN CO-FOUNDER AND CREATIVE DIRECTOR
With over 15 years of experience in the cultural, entertainment and business industries, Lina stands out as an expert in large-scale festivals, event production, business development, RFID and creative direction. She is as versatile as they come. A big picture thinker who’s intuitive and innovative approach makes her a natural when it comes to bringing an idea to life.
NICOLE SOEIRO CONTENT & DESIGN COORDINATORNicole brings her creativity, wit, design prowess, and “what’s cool and what’s not cool” radar to our content projects and productions. Nicole uses her background in media production to creatively showcase our clients online and offline. Besides her earnest, heartfelt devotion to all things Nordest, Nicole busies herself with learning about the latest design trends, stand up comedy, and listening to a lot of rap. What song’s on her life’s soundtrack? Darkside/Gone by Dr. Dre ft. Kendrick Lamar.
ERIC LUSCHACK FABRICATION SPECIALIST
Growing up in the world of action sports, Eric found the event space through his passion of snowboarding. Add 3D modelling skills to the mix and Eric can put concepts on paper long before anything happens on site. With more than a decade of experience in both planning and execution, event logistics and operations have become his second nature.
JOSE GARCIA DIRECTOR OF PHOTOGRAPHY
Jose has more than 16 years of film industry experience. He has produced a combination of more than 20 films and music videos. He's been a part of hundreds of productions throughout his career and considers it one of his greatest accomplishments to have worked in almost every role in the industry. Clearly, cinematography runs through his blood, which makes him the perfect DOP for our projects.
JACK BEAUDIN HUMAN RESOURCES & SECURITY
Squirrels, UberEATS bike carriers, light shadows— absolutely nothing escapes Jack’s radar. With an unmatched ability to multitask between excessive napping and his top-notch security detail, Jack is the multipurpose glue that keeps our team sane and unified. Born to Be Wild would definitely not be on his life’s soundtrack. He is a city pup, and he is secure in that identity.