Frank + Oak:
In-store community engagement
Frank + Oak is a leading men's fashion brand that is consistently growing in popularity and influence. In addition to producing stylish menswear, the brand is also passionate about creating shared experiences.
With our extensive experience in events, production, and experiential marketing, we managed Frank + Oak's cultural and community events across thirteen stores in North America. From live podcasts to celebrity in-store events, we built relevant brand partnerships, provided community management training, executed marketing campaigns, launched store openings, and facilitated production teams.
Event Marketing Strategy
Community Event: Toronto Raptor Terrence Ross