encore sports: branding & user experience
Encore Sport Tours is a Canadian company dedicated to helping coaches and teachers plan their next sports tour from start to finish. Encore came to us looking to update their branding and simplify the user experience on their site. We stayed true to the classic Encore logo by simplifying the original design and removing distracting colours and graphics. We rebranded the company's site and marketing collateral with a minimal design aesthetic and a hint of Canadiana. In order to effectively execute the rebrand, our team led the following:
- Solutions for challenges, identified barriers, formulated objectives and goals for a new brand strategy
- Designed a new logo, tagline, and custom graphics and iconography
- Led web programming for the back-end experience, responsiveness, user experience, and user interface
- Developed and revised website content for diverse relatability
The newly responsive website and direct user experience we created will help Encore Sport Tours cater to a wide range of audiences.