encore sports: branding & user experience
Encore Sport Tours is a Canadian company dedicated to helping coaches and teachers plan their next sports tour from start to finish. Encore came to us looking to update their branding and simplify the user experience on their site. We stayed true to the classic Encore logo by simplifying the original design and removing distracting colours and graphics. We rebranded the company's site and marketing collateral with a minimal design aesthetic and a hint of Canadiana.