CATA: Communications and digital marketing
The Canadian Athletic Therapists Association (CATA) is the national governing body for Certified Athletic Therapists practicing in Canada. Established in 1965, they represent over 2,000 certified and candidate members. One of CATA's strategic mandates is to promote the profession of athletic therapy through advocacy, education, and research. We support CATA in their key 2014-2015 initiatives to increase public awareness around the benefits of athletic therapy for everyday Canadians through marketing and social media strategies.
Brand Strategy: Identified & provided strategy for challenges, barriers, objectives and goals of the company's rebrand
Marketing: Conceptualized and sketched CATA's national awareness campaign for all internal and external marketing initiatives
Social Media: Researched and curated all written and visual content for the 2015 national awareness campaign on social media
Reporting: Tracked and recorded social media and YouTube growth where CATA saw a 114% increase in Facebook engagement and over 160,000 YouTube views in 1 month